Mercedes-Benz India increases investment to Rs 850 crore

KOLKATA: Luxury car major Mercedes-Benz India has increased its investment in Rs 850 crore as part of the expansion plans of its plant in Pune, Managing Director and CEO Eberhard H Kern said.

Core told reporters here today that India has to start the second market outside the U.S., the local production of M-Class SUV.

He said that the company is focused on customer experience and "after-delight" in eastern India.

The move was part of the strategy, its presence in the region, where dealers in Bhubaneswar has been in operation and was in Jamshedpur to increase on the anvil, added core.

With focus on network growth of Mercedes-Benz, he said efforts were lowest for network penetration for luxury car manufacturer with 72 touch points in 31 cities in India.

The luxury car maker sold 7,138 units of cars in 2012 as a wholesale its dealers achieve a benchmark in terms of total sales in luxury cars in India.

He also announced "benchmark Inter Crafts' as primary and high performance dealers in Kolkata for Mercedes-Benz.

Kern said Mercedes-Benz unveiled eight new products in 2012, including the new M-Class, C-Class AMG Performance Edition and C-Class Sport Edition.

"We hope 2013 will be a remarkable year for Mercedes-Benz in India," Kern said.